Wrestling section what is your opinion on entire the Jack Swagger-Evan Bourne feud/rivavlry?

It's a way to elevate Bourne..but is doing NOTHING for Jack Swagger which is surprising since he did a great job in the Cole/Lawler storyline. Swagger should at least be in a feud that is going to do something for his career..if Dolph loses to Kofi..Swagger should be next in line..him as US champ basically writes it self..after all he is the All American American American